Selling During Challenging Times

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Selling during challenging times presents two choices - reinvent yourself and enjoy huge success or don’t and enjoy mediocrity.

What I’ve noticed over the years is that 7% of the sales people in most organizations produce 93% of the results. So why is it that some sales people consistently achieve their goals while others constantly struggle?  They do things differently. 

Here are 11 motivational sales strategies for reinventing how to sell during challenging times:  

Be Daring – the best ideas are born in troubled times.  How would Richard Branson or Steven Jobs handle your challenge?
Be Proactive – Move towards the things you can control rather than focusing on the things you can’t.  Obstacles are necessary for your success in selling.  Get over it.
Be Resourceful – Don’t wait for answers.  Create them.
Be Excited – Your customers don’t buy your product – they buy you.  Your own resolve to stay positive and excited despite outside circumstances is more important than anything else.
Be Constructive – clear your mind of I can’t.
Be Memorable – It’s not your customer’s job to remember you – it’s your responsibility to make it impossible to forget you.
Be Ready –In the words of Ben Franklin, failure to plan is planning to fail.  Successful sales people know the secret to success is having a disciplined, consistent plan of action.  They focus relentlessly on the 20% activities that will create 80% of their results.
Be Strong – Adversity introduces us to ourselves.  We define ourselves by giving the best that is in us.
Be Amazed – Develop a passion for your customers and their problems.  Be more interested than interesting.
Be Unstoppable – “Fall down 7 times, get back up 8.”~ Japanese Proverb.  Refuse to turn back.  Never give up.
Be Different – Refuse to go with the flow.  There is always a demand for something distinctive. Even in the most crowded markets there is room for an innovator with something original to offer or authentic to say.